When crafting your remarks for a press conference or presentation, consider a tool that's been used in literature and speech writing throughout history: the rule of threes.
People respond well to three points. We think in terms of good, better, best. Scripture talks of faith, hope and love. Lincoln employed the tactic in his Gettysburg address with "...of the people, by the people, for the people."
People respond well to three points. We think in terms of good, better, best. Scripture talks of faith, hope and love. Lincoln employed the tactic in his Gettysburg address with "...of the people, by the people, for the people."
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