Source: Washington Post
Republican Presidential hopeful Mitt Romney has taken to using a giant
"debt clock" during his campaign appearances to draw attention to the nation's growing financial woes.
As he talks with crowds, he gestures at the clock (built by Romney aides) and refers to the nation's debt problem with statements such as, “If I’m president of the United States, Mr. President, I’ll do a better job slowing down that clock and hopefully getting it to start reversing and getting Americans back to work.”
The debt debate in Washington and the financial meltdown on Wall Street have been giving just about everyone jitters. And yet, what most of us see as "bad news" becomes good news to the 24-hour news channels and talk radio. The news media are thrilled to have another crisis to talk about, politicians offer no shortage of pithy sound bites and columnists and analysts tell us who's to blame.
So, what's the problem? Nothing, unless you had a news conference scheduled the same day the Dow Jones Industrial average takes a nose dive. It's almost impossible to compete with a story of such magnitude, one that affects so many lives and pocketbooks. So, can you plan around such events?
You've got an upcoming interview with a local reporter or perhaps you're going to appear live on television. How do you improve your chances of saying something newsworthy? How do you boost the likelihood that what you say will get picked up by other news outlets?
The answer lies in saying the same old thing in a new or colorful way. If you can turn a phrase, add some humor or inject a unique metaphor, you will become infinitely more quotable. Take President Barack Obama in his news conference this morning.
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