A press release can be revised to fit multiple niche media outlets. With all of the websites, blogs and social media pages available today, your message can be targeted to the perspective or point of view of those sites.
As you answer those questions you're able to edit and refine the press release to address the main concerns or questions these different target groups might have. Modifications of a press release might include:
- Quotes from a female executive of your firm rather than from a man.
- Statistical examples involving younger customers instead of the general population.
- A tie-in to a local sports team instead of the general business community.
This approach is not all that typical. Most organizations don't take the time to rewrite press releases. But, the opportunity may occur from time to time. Seizing that opportunity could pay huge dividends down the road.