Press kits can be distributed at press conferences or one-on-one interviews. They can be mailed to a reporter ahead of an event to bring him or her up to speed on the issue. They can also be adapted for editorial board sessions, giving the editors the materials they need to understand and, ultimately, support your position or issue. But don't stop there. Go digital.
With a digital press kit, bios and FAQs can be quickly updated or replaced. New files and images can be added. You can also include digital copies of logos to make it easy for reporters to include in their stories.
All of this becomes instantly accessible, making it easier for a reporter to do a story and get you the coverage you desire. But don't stop there. Put the digital press kit on a flash drive with your logo on it and hand them out at the press event along with the paper version. Most reporters will appreciate the easy access to your files, and they love the free flash drive.