You hear a lot of talk about “transparency.” Government officials are particularly fond of the word. So are educators and many corporate executives. But what is it, exactly? And how do you get it?
Well, in general, transparency implies openness, and is strengthened through straightforward communication. It can help approval ratings and brand loyalty.
Unless you’re the CIA, it’s usually the right thing to do.
PR Week recently profiled the successful efforts at transparency by executives of Sara Lee when the iconic brand was renamed Hillshire Brands. Employees and investors were kept in the loop from the start.
Hillshire execs were extremely pleased with the transition and they credited an assertive communications strategy for the positive results.
This kind of transparency with employees and investors can produce buy-in. Organizations operating on the strength of buy-in are better off. Employee morale is higher, investors are more optimistic and companies inspire the trust of their stakeholders.
And, communication is key.