Creating your own future

The late management guru Peter Drucker once said, "The best way to predict the future is to create it."

That's a tremendous challenge in a world of increasing uncertainty and relentless change. How many of us feel we can create our own future much less keep up with the present?

However, if you consider that news about your company or organization is part of your reality in the coming year, then why not create some news the way your would want it presented? 

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You've set in motion the kind of press coverage that can be retold and re-purposed on a variety of social platforms. 

That's the essence of any public relations or effective messaging strategy. Figure out what story you want told and then figure out how to tell it.

PR, then, becomes part of any good marketing campaign because it supports and in some cases leads the marketing effort. The public and your customers learn about your latest products and services through earned media that's seen as real and legitimate. It's more believable.

As a result, you've begun to create the future. You've set in motion the kind of press coverage that can be retold and re-purposed on a variety of social platforms. 

So, imagine the headline you wish to see and then go out and create it. See if it doesn't help to create a better future in the process.

Mack Communications | @Mack_Comm