We're honored to be featured in The Daily Herald Business Ledger. The focus of the column is that our choice of words and how we say something can make a world of difference, especially in business or when it comes to dealing with the media.
For instance, we write, "We counsel our clients to be careful when choosing their words speaking to reporters. Avoid the jargon and acronyms of your industry. Don’t get bogged down in statistics. Above all, speak to the tone of the event."
Further along in the column, we add, "We are defined by the words we use. Integrity applies to our conversations and emails just as much as it does to our corporate ethics statements."
We strongly suggest using the column to help set the tone for the new year. Read it here. And please feel free to let us know what you think.