When it comes to deciding whether to hold a press conference or other kind of media event, there are definitely two mistakes to avoid. The first is overestimating the importance of your event. The second is underestimating the importance of your event.
Let's face it. Everybody thinks their story is newsworthy and that the media will just naturally beat a path to your door. We see it all the time.
The concern, however, is that this very well may not be the case. Your story may hold little interest among the media, no matter how exciting you try to make it.
What kind of events fall into this category?
On the other hand, the possibility that you underestimate the value of your event is also a concern. You might actually talk yourself out of holding an event and miss out on positive news coverage.
Why might your story be more newsworthy than you think?