What is Spin?

Public relations professionals are often accused of "spinning" a story, or stretching the truth. If you believe in stereotypes, the average public relations professional is someone who is trying to sell the public on half-truths to make the big bucks.
 
At Mack Communications, at least, this is far from how public relations works. The goal of public relations is to help individuals, companies, and officials tell their story. Many companies don't know how to do this best, or how to explain their work to the public in an clear way. Public relations uses "spin" to tell a client's side of the story. 

For example, a public relations firm may try to "spin" a story about an upcoming event; this is simply talking about the event from the company's point of view. Most companies and PR campaigns aren't claiming to be the only point of view; they simply want to elucidate their version.
 
Rather than associating "spin" with nefarious purposes, we remind clients that everyone spins stories, almost daily. Have you ever argued with someone about the best burger joint in town? Well you're spinning a story, or telling your point of view.
 
Remember: The field of public relations is made up of human beings. Their job isn't to lie about facts; rather, public relations professionals give companies the power to create their own narratives, so others don't do it for them.