If you're preparing to face the media or engage in a one-on-one interview, you may be wondering what to expect. What are reporters like? What are they after? What are they thinking?
The answers vary, depending on experience and subject, but overall they're all after pretty much the same thing: a story. As such, the more you can help them tell their story, the more important you become to the reporter. As a result, the better your chances of getting your own story across.
It's also important to understand that reporters are working under tight deadlines, often under a lot of pressure. They don't have time to chit chat. Respect their time. Return their calls as promptly as possible.
Last, don't assume a reporter has an agenda against you. Certainly, there are exceptions. It's always good to know what a reporter has written about your organization or industry in the past. But, most reporters attempt to be fair. As such, they want your side of the story. So, take advantage of that and be prepared with a compelling message.
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