Twitter can be a great tool for communicating your brand and your news. Far from the days when people were tweeting what they had for lunch, businesses are embracing Twitter for effective customer service and interaction within their industry.
This post from hubspot.com looks at 10 of the best brands on Twitter and shows examples of how they use Twitter to consistently tweet out great content.
As you read, think about how you can harness the power of Twitter to push out your press releases and your own blog content to reach members of the media. We've found reporters use Twitter as a virtual wire service and often pick up story ideas throughout the day.
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