It's the time of year when people are in a holiday mood. Hard to get their attention, let alone much publicity in the media. But, the one exception to that has to do with news stories that coincide with the end of the year.
So, for instance, consider a press release that offers your perspective on 2015 as it relates to your business or profession. What were some of the important changes that you observed? What were the employment trends? What stood out as a new business model?
Top Ten list
Another option is a straight Top Ten or Top Five list of events that took place during the year and why they were important. These significant developments could draw a reporter's interest.
Major milestones over the past year can be summarized into a press release. Did you move, expand or open a new line of merchandise? Did you hire additional staff?
Finally, your predictions for the new year could get picked up by a publication. Explain what they are in concise and clear language (no jargon or buzz words). Don't just list your prediction, include your perspective on what those changes will mean.
This exercise just may get you some additional exposure in the media. But even if it doesn't, you've just found new material for social posts and email newsletters to send to clients, supporters or even to circulate internally to your staff.
Mack Communications | Twitter: @Mack_Comm