Amplify Your Message and Interact with Those Who Matter

Get important information to your constituents right away, without the typical media filter. Connect with customers, voters, stakeholders, clients and the general public using all of the digital tools available. Send your message directly to their inboxes, smart phones or favorite social networking sites.

Social Media

Mack Communications will meet with you to learn about your mission, vision, and goals in using social media and innovative digital strategies. We will consult with you to determine the social media channels that are most appropriate for your organization. Then, we will set out to grow your digital footprint by creating a social media marketing plan that will give you a step-by-step road map.

This may include building pages on sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. No technical experience? Mack will take care of the setup and provide the training you'll need to get your community or organization up to speed. And, we will coach you in how to integrate all of these strategies with the rest of your overall communication plan. 

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Blogs

Company websites that have blogs get 55 percent more traffic than those that don't. In addition, blogging provides 67 percent more leads for companies than those that don't. When making decisions about what services to receive or goods to buy, consumers rank blogs as the third most influential digital resource (31 percent) behind retail sites (56 percent) and brand sites (34 percent). Short and compelling blog posts can add to your social media strategy to further bolster credentials, promote services and programs and boost search engine optimization (SEO), helping to drive additional traffic to your websites and social media properties. At Mack Communications, we are experts at effectively making this work and can create or curate content for your blog(s).

E-Newsletter

Newsletters have successfully moved away from the traditional hard copy format to today’s interactive electronic version. Mack will help you design and create timely e-newsletters that will support and enhance your message as well as integrate into your overall social media plan. 

The benefits of e-newsletters are many and include the ability to link to social media and external websites, more frequent mailings at a lower cost than traditional mail and ease of personalization. Incorporating surveys is a popular way to gain instant feedback and post-mailing reports show who opens the emails, what they clicked and more.

SEO

When you consider the impact of search engine results on your organization, it definitely pays to be proactive. Mack will work with you to create and grow a new online presence so that consumers, potential customers, industry peers, and the media find positive results that add to your credibility. All of the above social media elements work synergistically to form an online brand.

Mack can work with you to incorporate all of these elements into a reputation management and enhancement strategy that will build and manage your reputation. Moreover, we have a long record of creating positive buzz for clients. We will work to create positive impressions of your organization, facilities, employees and clients. Through ongoing, active vigilance and multiplatform monitoring, Mack can help you enhance your business and position yourself as a leader in your industry.

Unlike most social media firms, Mack has tested and proven strengths in overall communications strategy, message development and reputation management. Whether it's crafting a pitch to customers, key influentials or the media, we're ready.