If you're looking to ensure media coverage of your story, look no further than the images reporters and photographers will use when they cover your event. As we at Mack Communications have often said, a picture is worth not a thousand words; it's worth 10,000.
To understand why, consider your own viewing and reading habits. We are all drawn to compelling images. They can help us understand issues. They help capture the emotions of a moment. They simplify what may otherwise be complex. They often get us to click on the accompanying story.