Rather than fight the onslaught of wrapping paper, pumpkin spice, and Christmas tunes that pervade the end of the year, you can use the holiday season to your advantage. Although you might be tempted to slow operations down as November and December approach, the holidays present a good opportunity to leverage cheery public sentiment and push public relations efforts.
One way to do so is by celebrating your company and the past year’s achievements. For example, if your team has undergone restructuring and/or worked hard in the past year, put up a social media post with a photo of your team stating your gratitude over Thanksgiving. Before New Year’s Eve hits, post on the company blog your top five business achievements for the year, or include them in a Christmas letter sent out to clients.
You can also use the holiday season to mix and mingle. Throw a holiday-themed networking event for potential clients, or arrange a holiday-themed fundraising event for a client/cause your company supports. You can celebrate the holidays and promote your business at the same time.