 First impressions are often made long before a face-to-face encounter. Just one negative mews story or a comment or a post or a video can live on in cyberspace forever. Fortunately, there are several options for improving one's online reputation.
Begin with an online assessment of your organization. See what negative press is actually out there. But, that's just the start.
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 Managing crisis communications can be a tremendous challenge. In part one of this series, we looked at what you need to do to prepare for a crisis. Our second segment looks at what you need to keep in mind during a crisis.
Consider these Musts when a crisis is underway: Take action Implement the crisis communication plan you put in place before the crisis. Make sure key decision makers are alerted and staff are ready to handle whatever comes your way.  You hear a lot of talk about “transparency.” Government officials are particularly fond of the word. So are educators and many corporate executives. But what is it, exactly? And how do you get it?
Well, in general, transparency implies openness, and is strengthened through straightforward communication. It can help approval ratings and brand loyalty. Unless you’re the CIA, it’s usually the right thing to do. |
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