Twitter has become a new kind of wire service. Reporters today use Twitter to pick up tips and story ideas throughout the day.
This presents a great opportunity for anyone wanting to interact with the media. If you're successful in getting certain reporters or editors to follow you on Twitter, you now have another way of reaching them with your news.
In addition, Twitter also works to amplify your message to others within your industry, the community and to potential clients. Twitter can serve as a virtual megaphone to announce when you've written a new blog post or when you've posted a new thought leadership video on your website. It also gives you a platform to comment on what others are saying, helping to establish yourself as a respected expert.
United Airlines is in the news for its handling of its CEO's heart attack. This report from CNBC features comments from top crisis communications experts who say the company's efforts to communicate with the public haven't gone far enough.
The vagueness of what little United has said in its formal statements has fueled speculation among investors, customers and the general public. "The assumption is you're hiding something," said one expert quoted in the report.
A media interview does not have to be a confrontational event. You have much more control over your message than you might imagine.
Our media training programs and coaching help you to prepare, relax and speak with confidence. The more confident you are, the more convincing your message will be.
The goal of media training is fairly straight forward. You want to come across comfortably and confidently with the media. Nothing worse than that deer in the headlights look.
What do the Chicago Cubs and your press release have in common?
The quick answer: absolutely nothing.
The Cubs head into the 2015 MLB Playoffs after a memorable season, sparking renewed interest among fans. There's a huge swath of enthusiasm for the north siders heading into the one-game playoff with the Pirates.
And, with that amount of hype and attention being focused on one game, your chances of attracting media attention for your press release are next to nothing.