If waiting for positive media coverage isn’t cutting it, consider submitting an Op-Ed. These opinion pieces are a good way to get your message across, promote action, and position the author as a “thought leader.” However, convincing a steely magazine or newspaper editor to publish your writing isn’t always easy. In addition to the usual grammar and style checks, we recommend making sure your Op-Ed has the following elements to give it a better chance of passing muster with an editor.
You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. How could it not make news?
Stop the presses. Stop thinking about the product and your company. Stop thinking about yourself.
Think, instead, about the viewers, listeners or readers you're trying to reach. What do they think? What do they need? What are they most interested in learning?
If you were looking for one thing to improve the chances that your press release will get read and picked up by an editor or reporter, look no further than the headline.
Let's face it. Headlines are like the cover of a book, which we really do use to judge what's written inside. Headlines can grab our attention. They can pique our interest. They can compel us to keep reading. Or not. So, how do you make the headline more effective?
Sending out a press release is fairly routine method of generating press coverage for yourself or your client. But, before sending out that next release, there are a number of questions to consider that can boost your chances of success.
Here are just a few...
If you're looking to ensure media coverage of your story, look no further than the images reporters and photographers will use when they cover your event. As we at Mack Communications have often said, a picture is worth not a thousand words; it's worth 10,000.
To understand why, consider your own viewing and reading habits. We are all drawn to compelling images. They can help us understand issues. They help capture the emotions of a moment. They simplify what may otherwise be complex. They often get us to click on the accompanying story.
How do you spell opportunity? T-R-I-B-U-N-E.
The Chicago Tribune, the largest daily newspaper in Chicago, has been going through a redesign that reportedly will contain more pages and more news stories. Crain's Chicago Business reports the new look will debut June 15.
That's worth a headline all by itself, because the Tribune has been shrinking its paper over the last several years as it grapples with declining readership. The change is a reflection of new management as the company tries to emerge from bankruptcy.
So, this is an opportunity for anyone in media relations or public relations and for companies and organizations that have a story to tell. Your chances of getting covered by the Tribune just got a lot better. Are you ready to make the most of it?
If you need help getting your story told, contact us at firstname.lastname@example.org.