If you're preparing to face the media or engage in a one-on-one interview, you may be wondering what to expect. What are reporters like? What are they after? What are they thinking?
The answers vary, depending on experience and subject, but overall they're all after pretty much the same thing: a story. As such, the more you can help them tell their story, the more important you become to the reporter. As a result, the better your chances of getting your own story across.
Note: This is the final segment of a three-part series on crisis communications. Part One is here and Part Two is here.
The key once the crisis has occurred and you have handled the immediate response is follow-up. You simply have to stay on top of the residual stories that always occur once events have taken place.
Follow-up must include traditional and social media monitoring to stay abreast of both favorable and unfavorable reaction. This is not just to see if you passed, but whether there are additional fires to put out that may have gone unresolved.
Follow-up must also include monitoring your own response, numbers of customers or stakeholders affected, pace of recovery, new problems, etc. The immediate crisis may be over, but the long term solutions may take time.
Here's a checklist to determine if you or someone else at your firm should take our Mack Media Training.
You don't understand the media
You've never spoken with a reporter and don't know what to expect
You have spoken to a reporter, but it didn't go well.
You need help crafting your message
You need to boost your presentation skills
We can help you with all of these concerns plus many, many more.