op-ed essentials

If waiting for positive media coverage isn’t cutting it, consider submitting an Op-Ed. These opinion pieces are a good way to get your message across, promote action, and position the author as a “thought leader.” However, convincing a steely magazine or newspaper editor to publish your writing isn’t always easy. In addition to the usual grammar and style checks, we recommend making sure your Op-Ed has the following elements to give it a better chance of passing muster with an editor. 

• A hook: How does your Op-Ed relate to current events? Editors and journalists are always looking for articles with a solid news peg, or “timeliness.” Even if you’re writing about an evergreen topic, find some way to connect your piece to current events. Op-Eds with a vague news peg may seem irrelevant and are less likely to be accepted. Also, remember that the news cycle is fast: If a good news peg pops up, get your Op-Ed out as soon as possible.
• A new perspective: No one likes to read the same argument over and over again. Offering up a fresh take on an idea gives your Op-Ed a better chance of standing out and making the cut.
• Evidence: An Op-Ed, in a sense, is an argument. You can make a point with anecdotes and opinion, but an argument is stronger with solid evidence to back it up. Take a few minutes to put relevant studies, statistics, or figures that support your position into your Op-Ed.
• A call to action: What do you want to happen as a result of your op-ed? Ultimately, the ‘call to action’ is the goal of your Op-Ed: Don’t be afraid to state it directly. Do you want legislators to pass a certain bill? Do you want the public to recycle more? Should parents call the school board? Let them know!

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