 Staying on message is a delicate dance between saying what must be said while not sounding robotic. You want to sound conversational and interesting, not scripted and rehearsed.
One way to do that is to remember that a single thought can be expressed in more than one way. Repeating the message does not mean using the exact same words.
0 Comments
 If you've wondered how to beef up your overall communications strategy, consider whether you have fully integrated your various methods of delivering your message.
Do you say one thing in a press release and another on Twitter? Are you consistent when it comes to blog posts and brochures? Do your earned media efforts support your paid advertising campaign? Integrated communications is getting more and more attention these days. Why?  In part one and part two we discussed coming up with a communications plan and the actual implementation of the plan. Our final segment deals with trying to gauge the impact and effectiveness of your plan.
In other words, what did you accomplish? Was it worth the effort? To assess the impact of any communications plan it's important to know and understand what success will look like. Just what were you hoping to accomplish? It might be increased awareness of an issue or passage of legislation. It might be increased financial support for your organization or simply the placement of a story in a respectable media outlet. Some of these are easier to determine than others. Seeing increased donations is evidence you did something right. But your success may not always be quite so clear. |
Photos from Meet the Media Guru, Joseph.Morris, BoldContent, MDGovpics, Grzegorz Łobiński, Mr Moss, North Charleston, ITU Pictures, wistechcolleges, .v1ctor Casale., www.audio-luci-store.it, katielips, editor64, NeighborLink Fort Wayne, AMagill, timsackton, MyFWCmedia, Matt J Newman, Mr.TinDC, Skley, mikecogh, othompsonski, wayne's eye view, Elvert Barnes, woodleywonderworks, North Charleston, MoBikeFed, flossyflotsam, North Charleston, NYCDOT, US Mission Geneva, jjandames, aalborgstift, BurnAway, A. Germain, North Charleston, NCDOTcommunications, IAEA Imagebank, The Chapman Cultural Center, hitsnooze, Wiertz Sébastien, charliekwalker, cliff1066™, TheeErin, woodleywonderworks, dane brian, Aramil Liadon, 2010 World Wheelchair Basketball Championships, Ty Nigh, freddthompson, Nadia Szopinska, west.m, stormwarning., Bright Meadow, Giorgio Montersino, Chris Erwin, Aplomb, jfingas, joce01_y, Massachusetts Dept. of Environmental Protection, Kevin Walter, Andrew Feinberg, Yan Arief, kellypretzer, Korean Resource Center 민족학교, veDro - l'Italia al futuro, crdotx, US Mission Geneva, Joe Shlabotnik, esocialmediashop, Stephen Cummings, CarbonNYC, sidewalk flying, MoBikeFed, marksdk, Marco Raaphorst, Saleel Velankar, adactio, edkohler, World Economic Forum, USACE Europe District, stereogab, Florin Rosoga, MikeSchinkel
