It seems like there’s a new social media platform every week; besides the giants like Facebook, Twitter, and LinkedIn, there’s Instagram, Snapchat, Pinterest. Creating content for this large array of platforms can seem daunting.
However, just because your organization or company can create a profile for each platform doesn’t mean you should. Just like your company probably caters to a specific audience, different platforms appeal to different audiences. For example, LinkedIn is more often used by individuals looking for business/networking content, while Snapchat stories are more likely to contain culture and lifestyle content.
Rather than blindly posting the same press release or story on ten different social platforms, instead consider choosing a few platforms that best match your target audience and then tweak content for each one. As the saying goes: quality over quantity!