Want to make sure you're communicating the right message to the right audience in the right way? You probably need a communications plan.
A communications plan is a good opportunity for your team to step back from the daily grind and spend some time contemplating the big picture. If you’re embarking on a new business venture, launching a program or just need to reevaluate, it may be a good time to do a plan.
A communications plan need not be all that difficult. It doesn't have to be War and Peace. It can be an outline or a series of bullet points. Start with a format that’s easiest for you.
KTRS used Skype to talk with Sen. Dillard
Technology has turned your basic laptop into a virtual television station. What used to cost thousands of dollars to produce a "live" TV interview is now possible for the cost of an Internet connection.
We had Illinois Senator Kirk Dillard at our offices for an interview with St. Louis radio station KTRS. Instead of the usual phone call, we used Skype. The final product looked like something that you'd see on CNN or Fox News. Watch the video and see for yourself.