Embracing the power of technology

KTRS used Skype to talk with Sen. Dillard

Technology has turned your basic laptop into a virtual television station. What used to cost thousands of dollars to produce a "live" TV interview is now possible for the cost of an Internet connection.

We had Illinois Senator Kirk Dillard at our offices for an interview with St. Louis radio station KTRS. Instead of the usual phone call, we used Skype. The final product looked like something that you'd see on CNN or Fox News. Watch the video and see for yourself.

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Professional lighting enhanced video quality

To enhance the quality of the video, we used our professional video lighting and we had Dillard wear a lapel microphone instead of the laptop's built in condenser mic. Lighting and audio are often overlooked when it comes to producing quality videos.

From there, KTRS took the Skype call and created a split screen with the host McGraw Milhaven on one side and Senator Dillard on the other. We applaud KTRS for thinking beyond traditional radio and offering a video version of its programming. 

These powerful tools are just the beginning of the many new forms of telling your story. Learn to imagine how your story might be communicated in multiple ways, using a variety of media. Experiment. Make some mistakes. But try. It can be very exciting.

@mack_comm
Contact us at [email protected].

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