When is an interview officially over?
In our media training, we make it clear that even when the camera is turned off and the reporter is packing up his gear, anything is still fair game.
Take the recent exchange between Chicago Mayor Rahm Emanuel and NBC 5 political reporter Mary Ann Ahern.
You've got an upcoming interview with a local reporter or perhaps you're going to appear live on television. How do you improve your chances of saying something newsworthy? How do you boost the likelihood that what you say will get picked up by other news outlets?
The answer lies in saying the same old thing in a new or colorful way. If you can turn a phrase, add some humor or inject a unique metaphor, you will become infinitely more quotable. Take President Barack Obama in his news conference this morning.