The radio interview is an often overlooked method for getting valuable exposure before tens of thousands of potential customers, depending on the reach of the radio station.
The following tips will help you make the most of your opportunity:
1. Use a regular land line, or "wired" telephone. Cell phones can often sound like you're talking under water or in a cave. Talking on a land line avoids dropped calls and helps you sound your best.
2. Have a note pad handy when you speak. Write on it the name of the host so you can talk conversationally. As in, "Well, Joe, glad to be here."