Media training can be an effective tool to prepare executives, board members and spokespersons to handle a variety of media encounters. Unfortunately, some of the very people who could most benefit from such training don't think they need it.
What are the benefits and why should you consider it for you or your team?
The main benefit is confidence. You've stepped through the various scenarios of what you can expect. Going through group or one-on-one coaching gives you the preparation you need to face a reporter or a radio or TV host. Seeing yourself on camera helps you to see what works and what doesn't.