Mack Communications
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us

What's your social media video strategy?

11/25/2015

0 Comments

 
Picture
Social media platforms provide a variety of means to share content, whether or not the media ever cover your story. If you're not already creating videos to showcase your company's or organization's expertise, you definitely should. If you already are creating videos but posting them only on YouTube, you're missing some fantastic opportunities for others to see your message.

Facebook
YouTube is considered the second-most popular search engine, behind Google. You definitely want to post your videos there. But Facebook is fast becoming another good option, creating more engagement with Facebook posts. The auto-play function hooks viewers right away. Facebook even allows users to upload extremely short video clips as their profile image. 

Instagram
Another up and coming option is Instagram. Unlike Vine, which allows one to post :06 second videos, Instagram videos can be up to :15 in length. You can actually say and show quite a bit in :15 seconds, making Instagram an option for a growing number of brands and thought leaders.

Read More
0 Comments

The power of a video news advisory

11/20/2015

0 Comments

 
At Mack Communications, we often send out video news advisories on behalf of clients. These advisories help to position the story and the subject matter expert as someone who would make a great interview. 

TV and radio producers can see and hear the individual talk about the issue and get a sense of how they would perform in a live or recorded broadcast setting. We also give media outlets permission to use any portion of the interview for their own stories. 

In this video clip, we show a brief excerpt of the video advisory followed by a brief clip of the client's appearance on live Chicago television. A real coup!
0 Comments

You're holding your press conference outside?

11/4/2015

0 Comments

 
Picture
Some press conferences lend themselves to being held outdoors. It's hard to have a groundbreaking inside, for instance. But, the reality is that any outdoor event carries with it a variety of potential problems that you'll have to contend with if you hope to have a successful outcome.

WEATHER

Weather is the main concern. Even if there's no rain or snow, the climate may present challenges. Take, for instance, the wind. We just held an outdoor event, and one of the speakers had a tough time keeping his notes from flying away because of the windy conditions. Not ideal.

Read More
0 Comments

    tags

    All
    Audience
    Clients
    Communications
    Content
    Crisis Communications
    Facebook
    Government
    Holidays
    Instagram
    Interview
    Interviews
    LinkedIn
    Media
    Media Relations
    Media Training
    News Conferences
    Newspapers
    Op-Ed
    Pinterest
    Pr
    Press Conference
    Press Release
    Press Releases
    Public Affairs
    Public Relations
    Reporter
    Reporters
    Social Media
    Spin
    Technology
    Timeliness
    Twitter
    Video
    You Tube

    Archives

    March 2019
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    December 2016
    November 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    October 2013
    September 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

MACK COMMUNICATIONS
540 W 35th St, Ste 201 
Chicago, IL 60616
(312) 940-3638 

info@mackcommunications.com
Photos used under Creative Commons from Meet the Media Guru, Joseph.Morris, BoldContent, MDGovpics, Grzegorz Łobiński, Mr Moss, North Charleston, ITU Pictures, wistechcolleges, .v1ctor Casale., www.audio-luci-store.it, katielips, editor64, NeighborLink Fort Wayne, AMagill, timsackton, MyFWCmedia, Matt J Newman, Mr.TinDC, Skley, mikecogh, othompsonski, wayne's eye view, Elvert Barnes, woodleywonderworks, North Charleston, MoBikeFed, flossyflotsam, North Charleston, NYCDOT, US Mission Geneva, jjandames, aalborgstift, BurnAway, A. Germain, North Charleston, NCDOTcommunications, IAEA Imagebank, The Chapman Cultural Center, hitsnooze, Wiertz Sébastien, charliekwalker, cliff1066™, TheeErin, woodleywonderworks, dane brian, Aramil Liadon, 2010 World Wheelchair Basketball Championships, Ty Nigh, freddthompson, Nadia Szopinska, west.m, stormwarning., Bright Meadow, Giorgio Montersino, Chris Erwin, Aplomb, jfingas, joce01_y, Massachusetts Dept. of Environmental Protection, Kevin Walter, Andrew Feinberg, Yan Arief, kellypretzer, Korean Resource Center 민족학교, veDro - l'Italia al futuro, crdotx, US Mission Geneva, Joe Shlabotnik, esocialmediashop, Stephen Cummings, CarbonNYC, sidewalk flying, MoBikeFed, marksdk, Marco Raaphorst, Saleel Velankar, adactio, edkohler, World Economic Forum, USACE Europe District, stereogab, Florin Rosoga, MikeSchinkel
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us