Social media platforms provide a variety of means to share content, whether or not the media ever cover your story. If you're not already creating videos to showcase your company's or organization's expertise, you definitely should. If you already are creating videos but posting them only on YouTube, you're missing some fantastic opportunities for others to see your message.
YouTube is considered the second-most popular search engine, behind Google. You definitely want to post your videos there. But Facebook is fast becoming another good option, creating more engagement with Facebook posts. The auto-play function hooks viewers right away. Facebook even allows users to upload extremely short video clips as their profile image.
Another up and coming option is Instagram. Unlike Vine, which allows one to post :06 second videos, Instagram videos can be up to :15 in length. You can actually say and show quite a bit in :15 seconds, making Instagram an option for a growing number of brands and thought leaders.
At Mack Communications, we often send out video news advisories on behalf of clients. These advisories help to position the story and the subject matter expert as someone who would make a great interview.
TV and radio producers can see and hear the individual talk about the issue and get a sense of how they would perform in a live or recorded broadcast setting. We also give media outlets permission to use any portion of the interview for their own stories.
In this video clip, we show a brief excerpt of the video advisory followed by a brief clip of the client's appearance on live Chicago television. A real coup!
Some press conferences lend themselves to being held outdoors. It's hard to have a groundbreaking inside, for instance. But, the reality is that any outdoor event carries with it a variety of potential problems that you'll have to contend with if you hope to have a successful outcome.
Weather is the main concern. Even if there's no rain or snow, the climate may present challenges. Take, for instance, the wind. We just held an outdoor event, and one of the speakers had a tough time keeping his notes from flying away because of the windy conditions. Not ideal.