Social media platforms provide a variety of means to share content, whether or not the media ever cover your story. If you're not already creating videos to showcase your company's or organization's expertise, you definitely should. If you already are creating videos but posting them only on YouTube, you're missing some fantastic opportunities for others to see your message.
YouTube is considered the second-most popular search engine, behind Google. You definitely want to post your videos there. But Facebook is fast becoming another good option, creating more engagement with Facebook posts. The auto-play function hooks viewers right away. Facebook even allows users to upload extremely short video clips as their profile image.
Another up and coming option is Instagram. Unlike Vine, which allows one to post :06 second videos, Instagram videos can be up to :15 in length. You can actually say and show quite a bit in :15 seconds, making Instagram an option for a growing number of brands and thought leaders.
As you create your videos think about these different platforms
We can't forget about Twitter, which allows up to :30 second videos, providing even more time to showcase and explain your message. Twitter posts with images and videos get significant attention compared to posts with just text.
Last, we need to mention LinkedIn. Not only can you upload videos to your profile, you can also embed YouTube and Vimeo videos into LinkedIn blog posts. Clearly, LinkedIn sees the value in rich media content to keep viewers engaged and on their site for longer periods of time. Video does that.
So, as you create your videos think about these different platforms before you begin to edit your footage. What will the Instagram version look like? What about Twitter? Can you adjust the script or the footage? Do you want to change the approach based on the platform?
The important thing is to use video to your advantage and then use social media to display your finished product.
Mack Communications | Twitter: @mack_comm