Mack Communications
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us

Crisis Communications: Before the Crisis

10/30/2012

0 Comments

 
Picture
Hurricane Sandy is a vivid reminder that a crisis can strike at virtually any time. A crisis communications plan is essential. But what if you don't have one or know where to start?

In this three part series, we'll take a look at what you should do before, during and after a crisis. 

Before the Crisis
  • Give some thought to what might go wrong. Sure, a crisis is sudden and you cannot foresee every kind of emergency, but you can certainly brainstorm some of the crisis scenarios you might face.

  • Weave crisis communications into your strategic planning. How will you be positioned to handle a crisis? Determine the key decision makers. Who will talk with the media? What procedures will be followed?


Read More
0 Comments

What Drives News Coverage?

10/24/2012

0 Comments

 
Picture
What drives news coverage more than anything else? What determines whether a story leads a newscast, gets buried on page 25 or doesn't get covered at all?

The simple answer is news value. How much news value or newsworthiness an issue or event has will determine how much interest the media will pay to it. 

So, how do you determine news value? Another great question. Defining news has always been highly subjective. What's important to one editor may get a yawn from another. What winds up on the front page of one paper may get only a couple of paragraphs in another.

To help you out, here are three characteristics of news that tend to generate more interest on the part of reporters, editors and producers. If your story fits any one of them, you're chances of coverage rise dramatically.


Read More
0 Comments

Settling in at Our New Home

10/18/2012

0 Comments

 
Picture
The Mack team is busy unpacking boxes and moving furniture as we settle in at our new office home in Naperville. We're not all that far from our previous office, so we remain ideally located for quick response to clients in the western suburbs as well as the city of Chicago.

Moving gives us with the opportunity to toss old files, notes and folders from successful projects of the past, so that we can focus on the new challenges of today. We continue to develop new and innovative ways to help our clients tell their story, whether through social media, video or more traditional public relations strategies. We're also doing more media training and coaching.

As difficult as any office move can be, we're glad it's almost over, and we look forward to meeting your needs from our new location in the months and years ahead. Let us know how we can help you! Contact us today.

0 Comments

The Power of a Public Statement

10/11/2012

0 Comments

 
Picture
News happens quickly. Gone are the days of the 24 hour news cycle when folks tuned into television news at 10 p.m. or 11 p.m. or read their morning newspaper. News is now.

What that means to potential newsmakers - executives, experts, thought leaders and business professionals - is that your response to events almost must be "now." You need to be able to strike while the iron's hot, so to speak.

That's why a statement can be just as effective as a press release, if not moreso, when trying to insert yourself into the mix of fast-breaking news coverage. No need spending hours writing a detailed press release when a few carefully crafted sentences will suffice.


Read More
0 Comments

How the Candidates Can Succeed in the Debates

10/3/2012

0 Comments

 
Picture
1960 Nixon-Kennedy debate (Chicago Tribune)
Tonight's Presidential debate and the two that follow will be critical for President Obama and Governor Romney. Both candidates have an extraordinary opportunity to reach out to undecided and independent voters, especially those in the swing states.

What each one does with that opportunity will be the subject of countless other debates in the media, offices, bars and cafes across the country. 

Here are five things to keep in mind as you watch or listen to the debates.


Read More
0 Comments

    tags

    All
    Audience
    Clients
    Communications
    Content
    Crisis Communications
    Facebook
    Holidays
    Instagram
    Interview
    Interviews
    LinkedIn
    Media
    Media Relations
    Media Training
    News Conferences
    Newspapers
    Op-Ed
    Pinterest
    Pr
    Press Conference
    Press Release
    Press Releases
    Public Relations
    Reporter
    Reporters
    Social Media
    Technology
    Timeliness
    Twitter
    Video
    You Tube

    Archives

    April 2018
    March 2018
    December 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    January 2017
    December 2016
    November 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    October 2013
    September 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

MACK COMMUNICATIONS
540 W 35th St, Ste 201 
Chicago, IL 60616
(312) 940-3638 

info@mackcommunications.com
Photos used under Creative Commons from Meet the Media Guru, Joseph.Morris, BoldContent, MDGovpics, Grzegorz Łobiński, Mr Moss, North Charleston, ITU Pictures, wistechcolleges, .v1ctor Casale., www.audio-luci-store.it, katielips, editor64, NeighborLink Fort Wayne, AMagill, timsackton, MyFWCmedia, Matt J Newman, Mr.TinDC, Skley, mikecogh, othompsonski, wayne's eye view, Elvert Barnes, woodleywonderworks, North Charleston, MoBikeFed, flossyflotsam, North Charleston, NYCDOT, US Mission Geneva, jjandames, aalborgstift, BurnAway, A. Germain, North Charleston, NCDOTcommunications, IAEA Imagebank, The Chapman Cultural Center, hitsnooze, Wiertz Sébastien, charliekwalker, cliff1066™, TheeErin, woodleywonderworks, dane brian, Aramil Liadon, 2010 World Wheelchair Basketball Championships, Ty Nigh, freddthompson, Nadia Szopinska, west.m, stormwarning., Bright Meadow, Giorgio Montersino, Chris Erwin, Aplomb, jfingas, joce01_y, Massachusetts Dept. of Environmental Protection, Kevin Walter, Andrew Feinberg, Yan Arief, kellypretzer, Korean Resource Center 민족학교, veDro - l'Italia al futuro, crdotx, US Mission Geneva, Joe Shlabotnik, esocialmediashop, Stephen Cummings, CarbonNYC, sidewalk flying, MoBikeFed, marksdk, Marco Raaphorst, Saleel Velankar, adactio, edkohler, World Economic Forum, USACE Europe District, stereogab, Florin Rosoga, MikeSchinkel
  • Home
  • TEAM
  • Clients
  • Mack Report
  • Contact Us
✕