News happens quickly. Gone are the days of the 24 hour news cycle when folks tuned into television news at 10 p.m. or 11 p.m. or read their morning newspaper. News is now.
What that means to potential newsmakers - executives, experts, thought leaders and business professionals - is that your response to events almost must be "now." You need to be able to strike while the iron's hot, so to speak.
That's why a statement can be just as effective as a press release, if not moreso, when trying to insert yourself into the mix of fast-breaking news coverage. No need spending hours writing a detailed press release when a few carefully crafted sentences will suffice.
A statement is your version of a quote or soundbite which a reporter can insert into his or her story. Typical statements include reaction to an event, analysis of a policy or even your opinion about a new trend.
They can be short and to the point. In fact, shorter is usually preferable.
Simply type your statement as you normally would for any press release or advisory. The subject line would be something like, "Statement from (Title) Joe Blow regarding (subject)." And then include the statement.
That's pretty much all that's required. A reporter or editor might decide your statement has value (based on who you are and what you have to say) and include a portion of your statement in their story.