If you're looking for content to fill a press release, look no further than your calendar. What milestones are coming up that might be newsworthy?
Milestones are those important dates that mark the passage of time and, more important, the progress your organization has made and the positive achievements you have produced.
Five year anniversaries are the easiest to identify when it comes to newsworthy events. If you're coming up on a five or ten year anniversary, you've got some real potential to make news. The one exception is the one year anniversary which should always be highlighted whenever possible.
Nothing like a fresh media campaign to remind you of what does and does not seem to work when it comes to media relations. We've recently gleaned the following points worth noting when it comes to dealing with reporters and editors, and why the process is more of an art than a science.
1. Reporters are not court reporters. They won't simply write what you script out for them in a press release. That being said, a press release can still influence how they write their story, often resulting in positive coverage.
2. You can't force the media to attend your event. No matter how good you think your story is, some in the media may not agree. This is why relationships with editors and producers are so important when it comes to pitching stories.