It seems like there’s a new social media platform every week; besides the giants like Facebook, Twitter, and LinkedIn, there’s Instagram, Snapchat, Pinterest. Creating content for this large array of platforms can seem daunting.
However, just because your organization or company can create a profile for each platform doesn’t mean you should. Just like your company probably caters to a specific audience, different platforms appeal to different audiences. For example, LinkedIn is more often used by individuals looking for business/networking content, while Snapchat stories are more likely to contain culture and lifestyle content.
Rather than blindly posting the same press release or story on ten different social platforms, instead consider choosing a few platforms that best match your target audience and then tweak content for each one. As the saying goes: quality over quantity!
Never underestimate the power of brevity. Keeping your message short and sweet increases the odds your audience will stick around to hear everything you have to say. As demonstrated in this article and others, many readers don’t make it past the headline of an online article-- let alone if they have to scroll down the page.
Offline, too, brevity can grant you an air of confidence and competence-- whether in a presentation, press conference, or interview. The trick is knowing when you do need to go into detail: some complex issues or crisis events may require more than 140 characters on Twitter.
Find the sweet spot between rambling and a paucity of information, and your message will come across loud and clear.