If you're looking for suggestions for a possible press release, predictions are still an option.
It's early enough in the new year to offer your insights about what you think your industry or organization might encounter in the coming year. You can also add your take on the economy and how that could affect your customers over the next several months. The great thing about predictions is that they offer you a chance to display your expertise and no one really checks to see how accurate you were. No one expects you to offer 100 percent certainty. It's the ideas that count.
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Brand journalism is getting more and more attention these days. Companies are moving to find former journalists who can develop stories and other content about the company, their niche or their industry that have the look and feel of real news stories. The question becomes, how do you accomplish this? Take a look at this video from Ragan Communications for additional insights into how brand journalism differs from traditional marketing messages and how it can help a company or organization engage their audiences and build trust with customers. Mack Communications President Gary Mack appeared on The Steve Cochran show on WGN Radio in Chicago to discuss the inauguration of Bruce Rauner as Illinois' next governor. Gary was Governor Jim Edgar's Chicago press secretary, and was able to explain the challenges Rauner has as he tries to restore the state's financial condition and Illinois' economy. 
The Daily Herald Business Ledger carried a column from Wes Bleed of Mack Communications. Wes wrote about the need to be prepared should a crisis strike your business in the coming year. Managing any crisis is challenging enough, but communicating during the crisis is equally important.
"So, resolve now to make communications part of your overall crisis management plan," Wes wrote. "Just going through the exercise can help you think through how you would need to respond in the event of a crisis and which individuals will need to be involved." Wes offers a number of suggestions for putting a crisis communications plan together. Read the full column here. |