If you're looking for suggestions for a possible press release, predictions are still an option. It's early enough in the new year to offer your insights about what you think your industry or organization might encounter in the coming year. You can also add your take on the economy and how that could affect your customers over the next several months. The great thing about predictions is that they offer you a chance to display your expertise and no one really checks to see how accurate you were. No one expects you to offer 100 percent certainty. It's the ideas that count. Once you've determined your predictions, it's essential that you also include what your company is doing or will be doing in response. So, think of what you sense is on the horizon. What new challenges lie ahead? What new technology is in the offing? What do today's trends mean six to 12 months from now?
Once you've determined your predictions, it's essential that you also include what your company is doing or will be doing in response. How will you help customers navigate the murky waters? What will success look like and how are you positioned to help? Don't make it salesy. Include quotes from your key expert or an appropriate executive. Offer to make them available for media interviews. Better yet, produce a video of the expert talking about his or her predictions and make that available to the media. Of course, even if your release fails to generate any media coverage, you can still turn the release into a blog post and post the video on your site. You win either way. Mack Communications | @mack_comm
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