The mystery surrounding the missing Malaysian jetliner has revealed several reminders when it comes to crisis communications. No two crises are ever quite the same, but the problems companies and organization face are often very predictable.
Media want answers
The first thing to keep in mind is the media's insatiable curiosity and competitive nature. If reporters sense a good mystery, they want answers, not stonewalling. No amount of wishing the crisis away will help the Malaysian government in this case.