Anyone who's had to stage a press conference involving multiple speakers, supporters and additional audience members knows what a hassle it can be. You've got to consider the size of the room or location, where people will stand, where the media will be located and where the rest of the audience will stand or sit.
A recent event involving one of our clients brought all of this into sharper focus when participants organically strayed from the main staging area. They were still able to hear the speakers and could see what was happening at the podium, but the larger footprint made it more difficult for the speakers to address the crowd and the media at the same time.
The challenge with press conferences is not just whether you get your message across or whether you pick up some favorable coverage. It's also failing to re-purpose the content from the press conference in other ways that can keep your message alive.
The first thing to consider is to have your own video camera at the event to record all of the presentations and demonstrations. Even if every television new crew in town shows up for your press conference, you'll want to have your own video. Why?