Bulldog Reporter has summarized the worst and best-handled crisis communications episodes of the past year, based on a list compiled by CrisisResponsePro.
Topping the list of blunders was the National Football League for its handling of "Deflategate," the scandal involving the New England Patriots' under-inflated footballs. "They basically communicated nothing to the fans other than that they were launching an investigation, which they said would be “pursued expeditiously,” then took months," according to the analysis.
It's the time of year when people are in a holiday mood. Hard to get their attention, let alone much publicity in the media. But, the one exception to that has to do with news stories that coincide with the end of the year.
So, for instance, consider a press release that offers your perspective on 2015 as it relates to your business or profession. What were some of the important changes that you observed? What were the employment trends? What stood out as a new business model?
Top Ten list
Another option is a straight Top Ten or Top Five list of events that took place during the year and why they were important. These significant developments could draw a reporter's interest.