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5 key takeaways from Ebola

10/23/2014

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The Ebola story is instructive on a number of levels when it comes to communication and public response. It's helpful to keep these points in mind when responding to any public issue, but especially one where the public's health is at the center.

1. People want information. The faster you can communicate, the more you keep people from going elsewhere and possibly getting false or misleading information.

2. People jump to conclusions. It's human nature to assume the worst. This is why point #1 is so important.

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Time to think about the holidays

10/8/2014

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It may be fall, but it's not too early to start thinking about the upcoming holiday season and whether there's an opportunity for you to make news. So much of news is generated by the calendar and is based on nothing more than a little creative thinking.

So, grab a legal pad and a pen and start making a list for ways you can generate a press release or photo op between now and the end of the year. Here are just a few examples:
  • Your business or organization has a connection to the holidays or to the time of year (winter). Let people know about your expanded store hours, sales or special events. Let them know how you can make their lives better.
  • Create a check list of things people will want to have on hand during the holidays or ways they can make the holidays go more smoothly.

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