What's worse than a crisis at your company? A crisis with no crisis communications plan.
As we have counseled clients and here in The Mack Report, you really don't want to make a crisis worse by failing to address your communications needs while also trying to deal with the crisis itself. That's why a crisis communication plan can be worth its weight in gold.
A crisis communications plan starts with making sure you've identified the key players who will address the media and have all of their contact information available. In addition, you need to consider any or all of the following:
Guessing games are fine for parties. They're not so good when it comes to dealing with the media.
And yet, the media are often forced to guess when companies and organizations remain tight lipped during a crisis. We understand the need to be prudent with what can be said for legal reasons.
But saying too little can be a real problem, as well. When reporters don't get answers from the main source, they'll go elsewhere for answers.