What's worse than a crisis at your company? A crisis with no crisis communications plan.
As we have counseled clients and here in The Mack Report, you really don't want to make a crisis worse by failing to address your communications needs while also trying to deal with the crisis itself. That's why a crisis communication plan can be worth its weight in gold.
A crisis communications plan starts with making sure you've identified the key players who will address the media and have all of their contact information available. In addition, you need to consider any or all of the following: