Plan for your next crisis now

What's worse than a crisis at your company? A crisis with no crisis communications plan.

As we have counseled clients and here in The Mack Report, you really don't want to make a crisis worse by failing to address your communications needs while also trying to deal with the crisis itself. That's why a crisis communication plan can be worth its weight in gold.

A crisis communications plan starts with making sure you've identified the key players who will address the media and have all of their contact information available. In addition, you need to consider any or all of the following:

Related: How to know if you need media training

• Media staging area (where will the TV trucks park?)
  
• Which company representatives will address the media and are they trained?
• Media contact list for sending out press advisories and press releases.
  
• Materials you will include in any press kits, such as bios, FAQs or time lines.
  
• How will social media posts being handled?
• What additional security do you need in place, if any?
  
• How will employees be notified internally?

The key is to be ready to roll out your crisis plan when you need it so that you don't have to worry about pulling it all together at the last minute. 

Mack Communications