The end of year is a great time for reflection and re-evaluation, especially when it comes to media relations and crisis communications. It's good to ask yourself whether your media plan is still valid heading into the new year.
Here are some things to consider:
1. Conduct media training for key staff, new hires or people who've been promoted into positions where the media suddenly becomes part of their job description. Utilize the services of a firm like ours to determine who needs to be trained and what they need to know.
Variety is the spice of life, and yet how many companies, organizations and individuals forget that important pearl of wisdom when it comes to media relations and public relations.
It's tempting to think that if you schedule a press conference or send out a press release and nobody covers your story, that you have to forget it and move on. In reality, there may be numerous reasons you got little or no coverage and few could have to do with the actual story.
Before giving up hope, consider recasting your story with a slightly different angle or hook and try again in a few weeks.