This is part two in a three-part series on how to conduct a successful interview with the media. Read the previous post about understanding the media here.
One of the easiest ways you can make sure you have a successful interview is to adequately prepare. Below are our top pieces of advice to help you prepare for an interview.
Know what to expect: Conduct some research yourself: Has the reporter written on this topic before? What angle did they take? This might give you a better sense of what to expect during your interview. You can also ask the reporter what types of questions will be asked to get a general sense (they probably won’t give you specific questions). Make sure you’re up on current events in your field so you're less likely to be caught off-guard by a question.