Video must be a major component of any public relations campaign. This article sheds light on what's expected to be an explosion in mobile video viewing in 2013.
What's that mean for companies trying to generate earned media coverage in the coming year? Everything. Here are just a few suggestions:
You may be tempted to pitch your latest widget as a great subject for a media interview. It's a new product that will do wonders, you think. How could it not make news?
Stop the presses. Stop thinking about the product and your company. Stop thinking about yourself.
Think, instead, about the viewers, listeners or readers you're trying to reach. What do they think? What do they need? What are they most interested in learning?