Video must be a major component of any public relations campaign. This article sheds light on what's expected to be an explosion in mobile video viewing in 2013.
What's that mean for companies trying to generate earned media coverage in the coming year? Everything. Here are just a few suggestions:
Consider, for example, producing a video press release to accompany the traditional paper release. Consider, also, how you can use video along with a media advisory. Instead of just telling the media about the compelling interview your CEO would make, you can "show" them with a short video of the CEO speaking on camera.
Another effective technique is converting press releases, speeches and PowerPoint presentations into short videos for your company website or Facebook page. Or, turn some of your blog posts into video segments.
It's very important to realize that such videos do not have to be expensive productions. Sure, you'll want some of your promotional videos done professionally, but video press releases and video advisories need not be that slick to be effective.
If you're not using video, now's the time. We're always here to help. Contact us today.
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