In part one of our post about communications plans, we talked about why you need a communications plan and how to get started by determining your goals and message.
Once you've identified goals and come up with a message, then what? Well, who are you trying to reach? Who is your audience?
Identifying your Audience
In the example we used in part one, recruiting more members to your professional association, the answer is obvious. But, if you are trying to reach a diverse audience, if you're trying to win votes or influence public policy, that may take more thought.