At Mack Communications, we often send out video news advisories on behalf of clients. These advisories help to position the story and the subject matter expert as someone who would make a great interview.
TV and radio producers can see and hear the individual talk about the issue and get a sense of how they would perform in a live or recorded broadcast setting. We also give media outlets permission to use any portion of the interview for their own stories.
In this video clip, we show a brief excerpt of the video advisory followed by a brief clip of the client's appearance on live Chicago television. A real coup!