Media training can be an effective tool to prepare executives, board members and spokespersons to handle a variety of media encounters. Unfortunately, some of the very people who could most benefit from such training don't think they need it.
What are the benefits and why should you consider it for you or your team?
The main benefit is confidence. You've stepped through the various scenarios of what you can expect. Going through group or one-on-one coaching gives you the preparation you need to face a reporter or a radio or TV host. Seeing yourself on camera helps you to see what works and what doesn't.
You also learn how to maintain control of the interview. You learn how to communicate your message and not simply answer questions at the whim of the interviewer.
A third advantage to media training is that you learn how to communicate the precise message you'll want the media to report or the listeners or viewers to hear. Without that message development, you miss out on strategic ways you can tell your story and defend your organizations's brand.
Last, media training helps you sound more convincing. Knowing what to expect and how to handle the questions you're likely to face allows you to answer questions more directly and emphatically. You're not stumbling around for answers. You can stay on the offensive.
We had one client tell us they didn't need media training because they've always been good up in front of people. That may be true, but there's a lot more to talking with the media than merely being glib.
In fact, media training should be an ongoing exercise. Consider having your top people go through a refresher couse every year. When you consider how much can be at stake, especially during a crisis, it's sound advice.
For more on how Mack Communications can help you and your staff, contact us today!