Twitter has become a new kind of wire service. Reporters today use Twitter to pick up tips and story ideas throughout the day.
This presents a great opportunity for anyone wanting to interact with the media. If you're successful in getting certain reporters or editors to follow you on Twitter, you now have another way of reaching them with your news.
In addition, Twitter also works to amplify your message to others within your industry, the community and to potential clients. Twitter can serve as a virtual megaphone to announce when you've written a new blog post or when you've posted a new thought leadership video on your website. It also gives you a platform to comment on what others are saying, helping to establish yourself as a respected expert.
Just because you can Tweet doesn't mean you'll be able to abandon
JUST ANOTHER TOOL
The harsh reality of social media, however, is that it's still just another tool. It's one more way of communicating with the public. But it's not the only way.
Just because you can Tweet doesn't mean you'll be able to abandon traditional press coverage. Why? Because they're not mutually exclusive. They work in tandem with each other.
Effective public relations still involves getting stories placed in respected media. It's one thing to Tweet about your press release, but it's quite another for you to appear in an actual news story.
How has social media changed your interaction with the media?
Mack Communications | Twitter: @mack_comm