Content: Key to Reputation Management

First impressions are often made long before a face-to-face encounter. Just one negative mews story or a comment or a post or a video can live on in cyberspace forever. Fortunately, there are several options for improving one's online reputation. 

Begin with an online assessment of your organization. See what negative press is actually out there. But, that's just the start.

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Next, ongoing monitoring helps you to quickly address issues as they arise and identify opportunities to engage in the digital dialogue about your firm or industry. You can utilize a number of online tools or set up Google Alerts.

Third, begin to generate your own content. Create industry-oriented blog posts, one of the best ways to improve your online presence. Podcasts (audio programs) and informational videos are two other ways to raise your profile, engage the public and address any issues that may be harmful to your brand. 

Once you've created the content, help push it along through social media. Use Facebook, YouTube and Twitter to attract followers from your industry, the media and the public. 

We also suggest developing separate stand-alone websites that complement and drive additional traffic to your main website. These can be developed around a single theme or activity and can be targeted toward specific groups.

When you consider the impact of search engine results on your online reputation, a proactive approach is essential. Driving positive news will help drive down whatever negative coverage there may be. 

Mack Communications has a long record of creating positive buzz for clients. Contact us today.